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NORTH King Country sporting icons Sir Da-
vid Fagan and Rob Waddell have been chosen as
the faces of a new programme promoting careers
in the primary sector.
Launched by Prime Minister John Key and
Primary Industries Minister Nathan Guy on
the eve of the National Agricultural Fieldays on
Tuesday, Growing Our Future – Primary Industry
Champions is a series of videos with well-known
and everyday New Zealanders working in the
The first video features Te Kuiti shearing giant
Sir David, Olympic gold medallist Rob Waddell
formerly of Piopio, and All Black legend Richie
McCaw – among others.
“ The aim is to raise awareness of the huge
range of exciting careers in the primary sector,
their importance to New Zealand and encourage
young people to consider a career in this broad
field,” says Mr Guy.
“ The primary sector is still a major part of
the New Zealand economy, but we face big
challenges in attracting enough young people
into the sector.”
By 2025 the sector will need 50,000 more peo-
ple, and about half of them will require a Level 4
NCEA qualification or higher.
“As part of this initiative, the Ministry for
Primary Industries will release a series of short
videos featuring everyday primary industry
champions including farmers, growers, fishers,
foresters, scientists, economists, rural consult-
ants, entrepreneurs and marketing specialists,”
says Mr Guy.
“ This is part of a range of initiatives from both
the Government and the wider industry who are
working together on a range of programmes to
raise awareness of the opportunities out there.”
Sir David was present at Tuesday’s launch
which he says was well received by those who
“It’s really about awareness of the primary
industries and the pathways that people can take
to begin a career in agriculture,” he says.
“Hopefully young people at high school level
etcetera will see the video and become interested
in the industry in whatever sector it may be.
“And by using all sorts of well-known New
Zealanders the aim of the initiative is to encour-
age others by sharing their stories of success.”
Sir David who operates a dairy farm on Walker
Rd and beef farm (on behalf of Universal Beef
Packers) in Te Kuiti, says he was more than happy
to be a part of the promotion.
“Like I said in the video – you couldn’t get a
better lifestyle than living and working on a farm.
“ There’s never going to be too much food in
“And although there might be some ups and
downs – in the long term – farming is a great
place to be in because as long as you’re producing
food you will always be able to sell it.
“So for me, to be able to promote farming, I
was happy to be involved.”
get behind series
A NEW programme promoting careers in agriculture called Primary Industry Champions was
launched at the National Agricultural Fieldays on Tuesday night by Prime Minister John Key
(right) and Primary Industries Minister Nathan Guy (left). They are pictured with chef Ray
McVinnie (second from left) and Rob and Sonia Waddell. PHOTO SUPPLIED
Witnesses to fight wanted
NORTH King Country police are ap-
pealing for witnesses following a serious
assault in Te Kuiti on Tuesday.
The incident involving two men, took
place between 1.30pm-2pm on Awakino
Rd, between Tonga and Gladstone Sts.
Police say one of the men suffered
serious injuries and was taken to hospital.
“We believe someone may have vid-
eoed the incident by use of a cell phone,”
says Otorohanga Police constable Jimmie
Walker. “So we are appealing for that per-
son to come forward or anyone else who
may have seen the incident.”
Information can be provided anony-
mously to the Te Kuiti Police Station or
the independent Crimestoppers on 0800
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